Apollo Hotels & Resorts launches mobile website!
Amsterdam, 18 June 2012 – Apollo Hotels & Resorts launches mobile website for a better user experience. The mobile website m.apollohotelsresorts.com has been specially optimised for use on a small screen.
The website incorporates a clear menu structure with concise information about the hotels and facilities, photos, contact details and the option to make an online reservation. Apollo has also added the tab ‘surrounding area’ which aims to provide inspiration in the form of hints and tips on places to visit in the vicinity of the hotels. The clear menu structure will provide rapid navigation and higher conversion rates.
"The fact that mobile internet usage has increased substantially over the past few years has led to a different information need. Visitors to mobile websites use lower download speeds and can be found in a different physical environment. With the launch of the mobile website, we hope to capitalise effectively on this need by only providing concise and relevant information”, explains Tamara Oppedijk, Marketing & Communications Manager for Apollo Hotels & Resorts.