The Dutch hotel group Apollo Hotels & Resorts is the developer of the newly opened Ramada Hotel Apollo Amsterdam Centre. The hotel is located in a former office building on the Rembrandt Park.
This acquisition enables Apollo Hotels & Resorts to strengthen its strategic position in Amsterdam. After the Wyndham Apollo Amsterdam and the Best Western Apollo Museum Hotel, it is the group’s third hotel in the capital. The name Ramada Apollo Amsterdam Centre was announced today at the new location by the Amsterdam alderman Dr. Carolien Gehrels, in the presence of many distinguished guests.
Bas Tolmeijer, co-founder and director of the chain: “Once again we have chosen a combination of the best of both worlds: we link the Apollo name to a strong international brand. In this way we benefit a maximum from our national profile and we have access to one of the largest networks in the hospitality industry”.
Apollo Hotels & Resorts has agreed a long-term lease with the investor/developer Pronam. Cees Gehrels, General Manager: “For this unique hotel we were looking for a developer who possesses a strong understanding of the market and an impressive track record with similar complex projects. In Apollo Hotels & Resorts we have found an exceptional professional partner with a passion for hospitality and above all who shares our no-nonsense mentality”.
With regards to the frequently mentioned problem of vacant office buildings in the Netherlands the solution could be convert them into hotels. Bas Tolmeijer: “There are many plans for constructing new hotels. In the city of Amsterdam alone there will be an additional 5.000 rooms over the next few years. I am convinced that our initiative could be an effective way to give existing buildings a new lease of life”.
About the Ramada Apollo Amsterdam Centre
With a surface area of more than 20.000 m2 Apollo Hotels & Resorts will open the largest Ramada Hotel in Europe and the first one in the Netherlands. The Ramada Apollo Amsterdam Centre will be managed as a comfortable 3-star hotel and has 18 floors. It will offer more than 446 rooms, 2 restaurants, 6 board/meeting rooms and a sky bar. The opening is planned for 1 March 2012. For more information visit: www.RamadaApolloAmsterdam.com.
About Apollo Hotels & Resorts®
Apollo Hotels & Resorts (www.apollohotelsresorts.com) is a chain of quality hotels in the Benelux. Each location is totally unique with its own special character, interior and ambiance; a true source of inspiration for a welcome break. What all the hotels and resorts do have in common is respect for our core values, the three pillars: True Spirit, Hospitality (a genuine welcome) and Local Colour.
The chain currently manages twelve companies in the Netherlands, including the exclusive wellness resort Thermae 2OOO in Valkenburg, the 5-star Crowne Plaza The Hague Promenade and the cosmopolitan Wyndham Apollo Hotel Amsterdam. In Belgium the Apollo Arthotel Bruges and the recently acquired Thermae Palace Ostend belongs to the group. The new hotel in Amsterdam is the company’s fifteenth acquisition.
Apollo Hotels & Resorts is one of the fastest growing hotel chains in the Benelux. The group’s objective is to double its portfolio of 15 to 30 hotels in the next three years, with a turnover of 150 million euro.
Pronam BV is part of Vastint Holding BV, which in turn is part of the Inter IKEA-Group. Vastint Holding is a European real estate investor/developer, active in the Netherlands, Belgium, England, Poland, Lithuania, Latvia and Romania.
Pronam has been operating for more than 18 years as an entrepreneurial real estate investor/developer in the Netherlands and has a property portfolio of 22 properties, including the Coen building, Atlas ArenA Amsterdam and the NH City Centre hotel in Amsterdam, Whitepark in Delft and the head office of Universal Music in Baarn. Our goal is to create added value by improved quality and selected growth.
Photo f.l.t.r.: Cees Gehrels (Pronam), Carolien Gehrels (city of Amsterdam), Francesco Monaco (Apollo), Alexander Kluit (Apollo), Michael Poynter (Wyndham/Ramada), Bas Tolmeijer (Apollo).